With everyone from ‘D’ List celebrities to major brands broadcasting their messages, it may seem like an imposing place to be, but Twitter, when used correctly, can bring a wealth of business as well as increased rankings in Google when used well.

Like any website, your Twitter Profile can be optimised to maximise it potential to rank well for your important keywords, so lets look at the primary ways of doing this.

Twitter Username – This is one the most important parts of building your profile and online reputation. Depending on the industry you are in you can use your name, a nick name or a brand name. Try to make it short and snappy, something that is easy to remember. This is one area that you need to think about, make sure you get the right name first time round, otherwise you will need to build that reputation all over again with a new profile.

Twitter URL – This is where you place a link to your primary website or blog. There is no need to use a URL shortener, simply enter the full website address. Twitter will only display the first 20 characters of your website here, so you can either drop the www. bit and ensure the rewrite is in your .htaccess file. See how I have dropped the www. bit? But when you click on it, it will redirect to the www verson as that’s how I prefer it to look. If that sounds to complicated than just go ahead and use the whole URL, we can put the website on the background image at a later stage.

Twitter Bio – This area should be treated in the same way as your homepage meta description. Since this is the bit that will show up in the search results, make sure it sells your services well, don’t waste any characters and keep it upbeat. After all, no one wants to follow someone with a boring bio!

Twitter Profile Photo – Just like any image on your main website, your Twitter profile pic should be optimised correctly too. Although you cannot specifically add an Alt tag, be sure to name the file with your primary keyword! An important tip here – don’t leave any spaces, if you want to use multiple words then seperate them with a ‘-’.

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