‘Social Media‘ was a real buzz term in 2009 and in 2010 it looks set to continue at the top of most businesses marketing strategy.

Social Media Optimisation takes the form of ensuring you are making use of all relevant Web properties to engage with your customers. This may be a Facebook Page or various Twitter accounts broadcasting your corporate message.

It is not just a case of being present on these websites, you must also ensure that each property is correctly optimised and connected with each other.

The main focus of Social Media Optimisation (SMO) is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.

Before undertaking any SMO projects, it is important for you to understand what you want to achieve.

Without having a defined strategy to begin with, it will be hard to measure success or know if goals have been achieved. We can help you to develop your strategy, identify your target audience and where they typically visit, and the best way to engage with them.

The two biggest names in the social ‘space’ right now are Facebook and Twitter and we offer services designed to build your presence on them both.

Over the past couple of years, Facebook has grown to become a household name, a brand that is rarely out of the news. It has moved from a simple networking site, whereby families and friends keep in touch, to an interactive and media rich platform allowing business to reach very specific demographics.

We can create and manage your Facebook Page and build a community based on your business. This will enable you to communicate with your customers, giving them updates or sharing news.

We can also manage Facebook Ads to promote your Facebook Page or website.

In 2009, Twitter took the headlines as the hottest word on everyones lips and its success is set to continue for some time with over 50 million ‘Tweets’ per day.

There are many aspects to Twitter optimisation that we can help with, from the initial creation of the account to developing a Twitter strategy for engaging with your customers.

There are a number of areas on the Twitter profile itself that can allow for optimisation such as the ‘Bio’ and even Username. We have written a blog post that goes into this in more detail, but be assured, we can manage this aspect for you should you need assistance.