One of the most common questions I get asked by potential clients is “how long does SEO take”. Normally, I give a philosophical answer…
One of my clients is an online sweet shop and we have been discussing potential keywords that could be targeted. Looking at the calender, the next major festival in the UK is Halloween, more than 3 months away.
In terms of SEO, this is a perfect time-frame to begin optimisation of the specific page and also off-page optimisation and link-building.
It will give me plenty of time to publish articles and post blogs that will direct traffic and links back to the main site, as well as the internal page. Hopefully, by the time Halloween is here, there will be plenty of traction in Google for the search terms we are targeting.
Three months will give us plenty of time to optimise some medium tale phrases as well as beginning to target the more generic terms with high volume. Any amount of time shorter than this and we would have had to target longer tailed searches, which are far easier to rank for, but don’t carry the volume.
Be sure to check back for updates to see how we get on!