Anchor text is the part of a link that you click on to visit another page. Most Search Engines consider the anchor text to be a vote for the destination page for the words used to link to it. Therefore, it is important to use your keywords as anchor text in any off page optimisation.
Facebook currently boasts over 400 million users and is the second most visited site on the internet. Their advertising programme offers much greater targeting than Google Adwords and allows you to display ads to relevant demographics and people with particular interests.
Facebook Page
Keyword / Keyphrase
The keyword (or phrase) that a user types into a search engine’s search box. Different search engines have various advanced search features in addition to the basic broad match queries. Also refers to the particular search terms that a website owner wants their site to rank well on, both in natural and paid search results.
Meta Tags
Off-Page Optimisation
On-Page Optimisation
Search Engine Optimisation
SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (also known as organic) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.
A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.
Social Media Optimisation / SMO
a set of methods for generating publicity through social media, online communities and community websites. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful
