Anyone who has been in an SEO meeting will have given, or been shown, the importance of good anchor text by the SEO typing in “Click Here” into a Google search and explaining that Adobe Reader does not make use of that term anywhere “on-page” – they simply have so many links using that term [...]

One of the most common questions I get asked by potential clients is “how long does SEO take”. Normally, I give a philosophical answer… One of my clients is an online sweet shop and we have been discussing potential keywords that could be targeted. Looking at the calender, the next major festival in the UK [...]